Since its inception in 2009 as a retail-focused holiday in China, Singles’ Day has evolved into a global shopping phenomenon. Originally celebrated as a day for individuals to treat themselves—without the pressure of being in a relationship—Singles’ Day has now become one of the world’s largest shopping events. In 2023, total retail sales reached an astounding $159.67B USD–a 2.08% increase from the previous year—and the event continues to grow each year.
For Partnerize’s part, our clients’ previous year’s performance is a good indication of what we can expect for the current year and that can help inform our clients’ and partners’ holiday strategy and execution plans. So let’s take a look at 2023’s Singles’ Day performance across Partnerize to help better predict and be prepared for what’s ahead.
When evaluating Singles’ Day results from 2023, marketers should consider KPI-specific optimizations such as year-over-year revenue growth, new customer revenue. average order value growth, plus more! You can download our Singles’ Day sheet right here and you can check out even more peak planning and optimization tips by visting our Holiday Shopping Hub.
