Partnerize works with some of the industry’s most successful and influential publisher partners in Australia and across the globe. Our Partner Perspective series sets out to learn from the best of the best and pick up a few secrets to their success along the way.
In this instalment we were joined by Yury Glikin, Head of Partnerships and Business Development from Thanks. The Thanks experience is engineered to drive brand love and revenue. Once a customer finishes a transaction, instead of saying goodbye Thanks helps to grow long term brand love, customer value and revenue, with their engaging and fun experience to further enhance the customer’s moment of joy. Here’s what Yury had to say about Thanks.
Partnerize: Share a little about your company.
Yury Glikin: Thanks started in 2023 to create a rewarding experience on publishers’ check-out pages. Our goal is to ensure that everyone involved in the transaction ecosystem wins! The customers win by experiencing delightful and rewarding Thanks moments. The publishers win by rewarding their customers, driving higher lifetime value (LTV) and unlocking net-new revenue. And finally the Advertisers win by unlocking new, happy and high value customers at scale.
Partnerize: Please describe a typical day in your office.
Yury Glikin: No day is the same at the moment at Thanks. I spend half the day prospecting for new advertisers and making sure all our current advertiser clients are performing, as well as looking into reporting and any troubleshooting, as required. The other half is focused on our activity and clients overseas, as we operate in the US market (and soon to launch in the UK).
Partnerize: What types of programs is your team looking to partner with?
Yury Glikin: Definitely advertisers who are looking to get their offers in front of a purchase minded, ‘lean-in’ audience. We would also like to work with publishers and brands with higher annual order value (AOV), who are looking to acquire new, real, and engaged subscribers or members.
Partnerize: Can you share a success highlight from your partnership with Partnerize that really stands out to you?
Yury Glikin: We’ve been working with The Iconic and Dinnerly since earlier this year, driving lots of new sales at excellent click-through and conversion rates.
Partnerize: What Partnerize technology innovation has had the greatest impact on your team?
Yury Glikin: We value the analytics and reporting suite Partnerize offers. Partnerize prioritizes up-to-date integrations with leading analytics, attribution and data warehouse tools so that publishers and brands gain the visibility necessary to make data-driven decisions.
Partnerize: What sets your company apart from others or makes it unique?
Yury Glikin: We operate on 3 simple, but important principles:
- Make people intrigued – Every Thanks experience must be unique!
- Make people act – Every Thanks experience must be rewarding!
- Make people smile – Every Thanks experience must be playful!
Partnerize: What do you attribute your company’s success to with Partnerize?
Yury Glikin: A good product, that advertisers love, combined with an easy to use reporting suite and an excellent set of analytics tools that Partnerize offers.
Partnerize: What is one thing people should know about your company?
Yury Glikin: We love testing (as we have different commercials models), so are open to discussing an opportunity with any client. If it makes sense for both parties, we will find a way to make it happen.
Partnerize: What’s on the roadmap for your company?
Yury Glikin: Continue scaling our operation in Australia, whilst delighting our advertisers and delivering meaningful revenue and a quality product to publishers. We’re looking to grow in the US and soon opening up in the UK.
Partnerize: Three words that best describe your company…go!
Yury Glikin: More than ads!
